Sustainable Mobility, Beyond a Trend

What do you think is sustainable mobility?

Our elevator pitch is that is about all movements that are sustainable, or in other words that ensure that generations after us have at least the same quality and possibilities. Do not overexploit. Easier said than done. That is why this insight discusses the why and how of working towards a sustainable mobility culture.

Principle of sustainability: Balance between three Ps

Mobile workers are taken into account. The ability to move is crucial for the economic as well as the social cultural development of each individual. It allows us to ‘live’ with each other and ensures that we live quality of life.

And because mobility involves so many costs, some countries are drawing a map of the sustainability principle. People are at the heart of this. After all, increasing pollution, insecurity on the road, traffic jams, etc. are constantly reducing our quality of life. In an environment that is becoming less liveable.

It is 5 to 12 to take structural measures. That is why most be a balance between three elements: economic, social and ecological. Or “Profit, People, Planet”.

Rules of thumb for sustainable mobility

The 4 rules summarize sustainable mobility:

  • The most important thing is the freedom to participate in activities. Even if you have to move around in order to do so;
  • Proximity and concentration of these activities ensure that you cover so few (motorised) kilometres. So proximity is the best mobility. With priority for quality travel for pedestrians and cyclists;
  • If you still have to cover a large distance, it is best to opt for collective or public transport;
  • And only use the car ‘correctly’. So only for (medium) long distances for which there is no solid alternative.

In short: the right travel mode, which is affordable, ecologically sound, safe and just for the right travel.

Towards a sustainable mobility culture

Do we think about the way we move around? Most of us do that on autopilot. In the meantime, almost everyone wants to be ‘green’. Without effectively doing anything to protect our environment. And to make our journeys safer and more efficient.

We advocate a sustainable mobility culture. From Flanders to Europe (and beyond). Within that culture it is a constant search for balance between the 3 Ps. This requires everyone to be ‘aware’ of the following questions: ‘Why am I moving? By what means of transport? And in what way?

And by everyone we mean policymakers, people from the transport industry, employers, employees, young people, the elderly, people with disabilities…. Absolutely everyone.

Reorganising and improving city traffic is key to achieving efficient and sustainable mobility for everyone, but also to creating new employment opportunities.

“Alone, you can make a difference, together we can make an impact”


Sustainable living in the Netherlands. What we need to know

From tiny houses to green roofs. These are the developments in the field of sustainable living in the Netherlands.

There is a lot of companies that works closely in the field of sustainable living. It is nice to see how this sector is growing and also making more sustainable. This is important, because in the field of climate protection, there is a lot to be gained in the housing and construction sector

Sustainable construction

Sustainable homes are better for the environment than traditional construction. It saves resources, the homes are more energy-efficient in use and often healthier for residents and users. But sustainable construction is more than energy saving. For example, it is also about creating a healthy indoor environment through good ventilation and insulation. Or about durable demolition in which the materials that are released can be reused, improving the circular economy. In any case, there is a rise in new building materials, such as the sustainable elephant grass used to make building blocks out of it. But sustainable living is not just about the inside and outside of your home. It’s also about your garden or balcony, did you know that you can also take environmentally friendly measures there that help to make society more sustainable? And don’t forget your roof either. With a green roof you save on your energy costs, improve air quality and contribute to the preservation of biodiversity.

The world population is growing and this is affecting the environment. To ensure there’s enough food, water and prosperity in 2050, we need to switch from a linear to a circular economy.


Tiny House Movement

Tiny houses, micro apartments, off-grid homes: There are a lot of terms for the houses that are characterized by their small surface area, degree of efficiency and often CO2 neutral production method. The Tiny House Movement has come over from America and has become extremely popular in the Netherlands. The number of providers has therefore grown steadily in recent years: Sustainer Homes, MHome, Finch Buildings and Tiny Tim all offer a sustainable, smaller home. Fortunately, the number of places in the Netherlands where tiny houses can be placed is also increasing. A nice phenomenon is that small innovators often (finally) inspire the large companies. For example, the construction company Heijmans was probably inspired by the tiny house movement for their Heijmans One – a moveable house for single-person households.

Aarchitect Macy Miller traded her 2,500-square-foot residence for a 196-square-foot home. Image by businessinsider

Generational living and Cohousing

Together with your family on a farm yard! The cohabitation of several generations has been around for centuries, but in recent years we have seen more and more people living together: Generation living is a form of living that is very popular in Scandinavia and has also come to Netherlands. It means that several generations live together in the same house or on the same yard, yet separately. Each generation has its own home, but things are also picked up together. As a result, older people can often live independently until old age. This form of experimentation is also used in the Netherlands. For example, in a residential care centre in Arnhem where students are allowed to live for 75 euros per month if, in exchange, they help out 30 hours a month with activities for the elderly.

Earthsong Econeighbourhood, Auckland, New Zealand – Bill Algie


In our country, sustainable housing forms are being used hard, and eco-villages are such a new form. There are about 12 eco-driving initiatives in the Netherlands, three of which are grounded and therefore a real eco-driving village. The idea of eco-villages is a community that provides sustainable living conditions. Creating a sustainable future in which everyone consciously deals with nature, each other and themselves. Famous eco villages in the Netherlands are Ecodorp Boekel and ReGen Villages.

A room with a view and also energy-neutral. Source:

Energy-saving measures for your home

Sustainable living is not just about building or other types of housing. There are also plenty of steps to make an existing house more sustainable! Solar panels are the best known application. But did you know that there is already such a thing as a sunroof pan, in which the solar cells are integrated? The Dutch company ZEP already produces them. To save energy and make your home more sustainable, you can also look at insulation, hr+++ glass or a heat pump. For all kinds of energy-saving measures for your home you can take a look at Slimwoner.

Green architecture as sustainable living is no longer a novelty, in fact is the only future for construction that makes sense.

CityTree – Air Filter for Solve Air Pollution Issue in the Cities

According to the World Health Organization (WHO), air pollution is one of the most frequent causes of premature death in the world with seven million annually making it the main environmental risk of our time.

The planting of trees is not always a viable solution, especially now that the space within the cities is increasingly reduced due to the population that exists in the urban agglomerations.

For 2050, two-thirds of the world’s population will live in cities so achieving a viable form both economically and in practice is vitally important. To meet this challenge, the company Green City Solutions created a project made by German designers who use moss to combat air pollution.

Moss fulfils the function of a natural filter thanks to its ability to capture and store all polluting particles in the air and to use them as nutrients for their growth. This particular moss, is cultivated in a specialized farm in the city of Dresden.

air pollution
Green City Solutions founders

Benefits of installing a City Tree in your city

The City Tree has a square frame of metallic color of about 40 meters of height, inside there is a cultivation of moss leaves without trunk above a movable structure. Each of these synthetic trees is capable of consuming 250 grams of particulates in the air per day and will capture 240 metric tons of CO2 per year, just as 275 trees would.

This project is already being implemented in several metropolises around the globe such as: Modena, Oslo, Hong Kong, Glasgow, Brussels and several German cities, each with specific conditions for the way to combat pollution works.

Hopefully the governments of other countries take the initiative and awareness to implement this kind of projects to clean up the air of cities